Event Details

UNVEILING MARKET SHIFTS: NIQ BASES' 2024 BREAKTHROUGH INNOVATION INSIGHTS

Tuesday, November 19th | 11 AM - 12 PM ET | Presented by NIQ


Join Krystal Dawson​ from NIQ BASES for an exclusive presentation on the breakthrough products and trends that have redefined success in North America's CPG industry this year. Discover insights from the annual BASES Breakthrough Innovation report, highlighting products of all sizes that have achieved sustained growth, consumer appeal, and innovation. Gain a deeper understanding of market dynamics, evolving consumer preferences, and the driving forces behind these standout innovations. The BASES Breakthrough Innovation report annually highlights CPG products of all sizes that have achieved sustained growth, consumer appeal, and innovation in the latest year. During this session, you will gain valuable insights into market dynamics, consumer preferences, and the key factors driving the success of these standout products.


We hope to see you there!

Speakers

  • Krystal Dawson (Vice President, Account Development | North America Small, Medium & Emerging Brands Team Leader at NielsenIQ)

    Krystal Dawson

    Vice President, Account Development | North America Small, Medium & Emerging Brands Team Leader at NielsenIQ

    https://www.linkedin.com/in/kdawson21/

    Krystal serves as Vice President, Account Development | North America Small, Medium & Emerging Brands Team Leader for the BASES division of NielsenIQ.

    She has been with NielsenIQ for 17+ years with a breadth of experience in strategic relationship management across the CPG, Retail, Telecom, Rx to OTC, and B2B sectors. Her background includes a blend of hands-on research, insights leadership, and business strategy consulting that allows for creative avenues to address her client’s research needs with a key focus on actionability of insights and win-win
    outcomes.

    Within the Innovation vertical, Krystal not only manages a large portfolio of global clients, she also serves as a mentor, BASES Global Leadership Team member, and leads the DE&I framework for North America - aimed at connecting Diversity, Equity & Inclusion objectives to action and accountability, evolving and enhancing the BASES culture.

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