Event Details

Please join us for an evening of networking, cocktails, lite bites, and panel discussion with CPG professionals experienced navigating celebrity equity partnerships.

Topics include but are not limited to:

  • Celebrity Partnership Structures and Best Practices
  • High-impact ways for CPG brands to leverage Celebrity Influence
  • Founder and Investor considerations for bringing a Celebrity onto the cap table

Panelists + Partnerships:

  • Ryan Lewendon (Moderator) - Partner at Giannuzzi Group - Vitaminwater x 50 Cent, Vita Coco x Madonna
  • Joel Samuels, Talent Ventures at Endeavor/WME - Just Egg x Serena Williams and Jake Gyllenhaal, Onda Sparkling Tequila x Shay Mitchell
  • Sandro Roco - Founder and CEO of Sanzo - Simu Liu, Marvel, Pixar
  • Elly Truesdell - Founder of New Fare Partners and Co-Founder of Made By Nacho with Celebrity Chef, Bobby Flay


If you have any questions, please email info@naturallynewyork.org. Look forward to seeing you there!


  • Ryan Lewendon (Partner at Giannuzzi Lewendon LLP)

    Ryan Lewendon

    Partner at Giannuzzi Lewendon LLP


    Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies. Prior to joining Giannuzzi Lewendon in 2011, Ryan was an associate at Donovan & Giannuzzi LLP.

    Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition. Ryan has assisted hundreds of companies structure and negotiate their distributor, broker and supplier relationships, employee incentive programs and advisory networks, and celebrity/influencer endorsements and promotional partnerships.

    Ryan has advised clients through financing transactions at every stage of their growth cycle – from angel investments to rounds with institutional investors. He has recently assisted clients in exit transactions with acquirers such as Coke, Pepsi, General Mills, Boulder Brands, Group Danone, Bacardi, General Mills and others.

    Ryan grew up in Hamden, Connecticut. He received a M.S in Molecular and Cellular Biology from Tulane University and a J.D. from Brooklyn Law School, where he was a member of the Moot Court Honors Society’s Sports Law team. When he isn’t busy helping bring emerging brands to the mainstream, he is an avid runner, reader and raconteur. He resides in Manhattan, New York.

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  • Sandro (Alessandro ) Roco (Founder, CEO of Sanzo)

    Sandro (Alessandro ) Roco

    Founder, CEO of Sanzo


    Sandro Roco is the founder & CEO of Sanzo, the 1st Asian-inspired sparkling water. Sandro graduated from Villanova University with a degree in chemical engineering and began his career as a nuclear engineer at Exelon Corporation. He previously worked on the credit derivatives trading floor at J.P. Morgan and most recently served as head of growth and then chief-of-staff at Bombfell, an online personal styling service. He launched Sanzo in 2019 with a mission of bridging cultures by connecting people to authentic flavors.

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  • Joel Samuels (Talent Ventures at Endeavor)

    Joel Samuels

    Talent Ventures at Endeavor


    Joel works at Endeavor (WME), a global media and entertainment company that represents many of the most popular actors, musicians, athletes, and models in the world. He focuses on Talent Ventures, structuring and negotiating non-traditional equity partnerships between WME’s key clients and emerging consumer brands. Prior to joining Endeavor, Joel held consumer-focused investment/M&A roles at Aria Growth Partners, Peak Rock Capital, and Moelis & Company. He has also served as an advisor and operator at several rapidly growing CPG/consumer tech companies.

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  • Elly Truesdale (Founder / Managing Director of New Fare Partners)

    Elly Truesdale

    Founder / Managing Director of New Fare Partners


    Elly Truesdell is Co-Founder and Managing Partner of New Fare Partners, and Co-Founder of Made by Nacho, premium cat-crafted cat food, with chef Bobby Flay. New Fare is a specialist venture fund with a thesis centered on the modern eater and evolving American palate. Elly has spent her career driving strategic growth in the Natural and Organic Food industry. After nearly a decade at Whole Foods Market as Global Director of Local Brands & Product Innovation, CEO at Canopy Foods, and as Partner at venture fund Almanac, Elly has deep experience across several verticals of the industry, offering expertise in retail strategy, brand development, supply chain, co-packing and product innovation. Elly holds a B.A in Media Studies from the University of Virginia, and sits on the Board of Wellness in the Schools.

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Connect with 130 people attending this event


NNY Member
Member Price Complimentary

Tickets are non-refundable.

Standard Price $10



1375 Broadway (between 37th & 38th St)
New York

If you have any questions please contact Adrienne DeLisio

Contact Organizer

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