Event Details

The CPG Blueprint: Finance & Legal Planning Essentials

Tuesday, June 17th | 3:00-7:00 pm ET | Anchin - 3 Times Square, 25th Floor


Join us for a crash course in the most critical - but often overlooked - elements of building a successful CPG brand.


The CPG Blueprint is a high-impact bootcamp series designed to equip founders with essential insights across finance, legal, and regulatory compliance. You'll hear from experts at Anchin, Gianuzzi Lewendon, GreenSpark, and Holland & Knight who will break down complex topics into practical, brand-ready insights.


From structuring your business and protecting your brand to managing risk and planning for long-term growth, this one-day bootcamp gives you the tools, clarity, and confidence to scale smarter.


Interested in showcasing your brand?

We're offering product sampling opportunities! To donate in-kind or participate, confirm at registration or email us at info@naturallynewyork.org.


We can't wait to see you thereโ€”check out our full agenda and speaker lineup below!

Agenda

3:00 PM - 3:30 PM
Networking & Brand Sampling
3:30 PM - 4:00 PM
The Bottom Line: Accounting Strategies for Growth
4:00 PM - 4:30 PM
Numbers That Matter: Mastering CPG Financials
4:30 PM - 4:45 PM
Break
4:45 PM - 5:15 PM
Protect Your Brand: Legal Strategies for Growth
5:15 PM - 5:45 PM
From IP to Regulatory
5:45 PM - 7:00 PM
Networking & Brand Sampling

Speakers

  • Jerico Mascarinas (Director at Anchin, Block & Anchin LLP of Anchin)

    Jerico Mascarinas

    Director at Anchin, Block & Anchin LLP of Anchin

    Website

    Jerico Mascarinas, CPA, is an Accounting and Audit Director at Anchin, Block & Anchin LLP with more than 20 years of experience, including more than 10 years of experience at Anchin as a member of the Firm’s Consumer Products Group. His clients range from growing entrepreneurial businesses to well-established privately held companies.

    Jerico provides accounting, business, and advisory services for clients in various industries including food and beverage and manufacturing and
    distribution.

    Jerico contributes to the career development of Anchin’s professional staff and instructs in-house professional development seminars. He is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants (AICPA).

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  • Virgil Leung (CEO of GreenSpark)

    Virgil Leung

    CEO of GreenSpark

    Website

    Virgil Leung is a finance and strategy entrepreneur with over a decade of experience, unified by one core theme: cashflow. He began his career in Investment Banking & Structured Finance at Man Group, the world’s second-largest hedge fund, before joining a private equity firm focused on esoteric credit. He later immersed himself in the cash-intensive world of DTC and CPG brands.


    Over the course of his career, Virgil has been involved in structuring and deploying over $3 billion in capital across the middle market lending space and multiple asset classes. In the past four years alone, he has advised or operated across more than $1 billion in annual revenue for emerging CPG brands and executed dozens of capital transactions.

    Virgil brings a uniquely cross-disciplinary skillset – rooted in Wall Street capital markets and structured finance, refined through hands-on experience at the intersection of high-growth startups and modern CPG.

    Today, he is continuing his thematic journey in cashflow as the co-founder of GreenSpark, an AI-powered cashflow manager purpose-built for emerging CPG brands.

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  • Rachel Gartner (Partner at Holland & Knight LLP)

    Rachel Gartner

    Partner at Holland & Knight LLP

    Website

    Rachel Gartner is a public policy attorney in Holland & Knight's New York office. Ms. Gartner has extensive experience providing strategic advice on food, dietary supplements, cosmetics and other U.S. Food and Drug Administration (FDA)-regulated products. In addition, she advises on related advertising and intellectual property (IP) matters to major corporations, midsize companies and startups, as well as other publicly traded and privately held businesses. Ms. Gartner collaborates with companies at every step of the product development process to evaluate ingredients, formulations and assess potential risks based on current and emerging FDA policy.

    Ms. Gartner's clients develop, manufacture and market a broad range of products, including food, beverages, nutritional supplements, cosmetics and consumer products. She routinely counsels companies with FDA-regulated products as they navigate product classification, market entry and claims substantiation. She regularly advises on best practices for advertising and marketing, including social media-based, influencer engagements and product testimonials. Ms. Gartner's experience, knowledge and perspective on the entire product life cycle enable her to deliver valuable, practical insights that account for clients' unique objectives and tolerance for risk.

    When product complaints, commercial disputes and regulatory challenges arise, Ms. Gartner is a strong advocate for her clients' interests. She regularly responds to governmental inquiries and competitor challenges on behalf of her clients and works with litigation colleagues to address disputes arising under the Federal Food, Drug and Cosmetic Act (FD&C Act), Federal Trade Commission Act (FTC Act), Lanham Act, and similar legislation and regulations.

    In addition, Ms. Gartner works with food, health and wellness companies to help ensure compliance with relevant federal and state marketing and advertising regulations, Federal Trade Commission (FTC) standards for substantiating marketing claims, and requirements of the National Advertising Division (NAD) of the Better Business Bureau.

    Prior to joining Holland & Knight, Ms. Gartner was a public policy attorney for a global law firm in its New York office.

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  • Ryan Hall (Partner at Giannuzzi Lewendon)

    Ryan Hall

    Partner at Giannuzzi Lewendon

Community

Connect with 30 people attending this event

Tickets

Member Ticket
Member Price Complimentary
Non-Member Ticket
Standard Price $25

Venue

Anchin

3 Times Square - 25th Floor
New York

If you have any questions please contact

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