Event Details


Thursday, June 13th | 5:00 - 6:30 pm ET (Doors open 4:30pm) | Metropolitan Pavilion (110 West 19th Street, New York, NY 10011)

In collaboration with Whole Foods Market, five New York City entrepreneurs will step on stage and pitch their product to a Whole Foods Market Category Merchants panel to propel their industry growth.

The Pitch Slam finalists selected will compete for a $150,000 prize package, including cash and services supported by 20 industry partners: BevNET, NOSH, SPINS, SG Credit Partners, NIQ, BeyondBrands, BeyondSKU, Rosenthal & Rosenthal, Honeycomb Credit, Kerry, Propeller Industries, Fairfield Partners, Foster Garvey, SIX60 Partners, Konnect Agency, New Hope Network, Specialty Food Association, FounderMade, Haven's Kitchen, JPG Resources, and receive potential placement at select Whole Foods Market locations.

Following the live pitch competition, the Grand Prize Winner will receive a prize package valued at $100,000, with a $25,000 cash award.

Additionally, the Audience Choice Winner will be honored with a prize package valued at $50,000, featuring a $10,000 cash prize.

The 2024 Pitch Slam Finalists are...

Brooklyn Best is an NYC-made, small-batch, lower-sugar iced tea and lemonade line featuring top flavors Peach "Arnold Palmer", organic peach and lemon juice, and all-natural tea.

Jack & Friends crafts food inclusive of different lifestyles and dietary restrictions without sacrificing nutrition - starting with Jackfruit Jerky which is vegan, top 9 allergen-free, and packed with up to 15 grams of protein and 9 grams of fiber per bag with no added sugar.

SEEDLY Foods is a low-sugar, high-protein snack brand that celebrates the nutritional benefits of seeds; the Raspberry Chocolate Bark is rich and tangy, crunchy yet creamy, offering a deliciously balanced treat.

Struesli is redefining yesterday's granola with a unique blend of superfoods and no added sweeteners.

Whipnotic is a revolutionary new flavored whipped cream brand that is enabled by a unique patented nozzle technology that swirls all-natural fruit juices and flavor essences into rich whipped cream for a gluten-free, artificial-free dessert - founded and invented by sisters.

The chosen finalists will have a critical three-minute window to captivate the judges with their pitch, presenting their specialty food and beverage products. They will be judged on the following criteria: presentation, storytelling abilities, innovation, social impact, branding, packaging, and market viability.

For more information and registration for Naturally New York's 2024 Pitch Slam please visit: www.naturallynewyork.org/2024pitchslam

Register for the Pitch Slam After Party here: https://naturallynewyork.glueup.com/event/nny-pitch-slam-after-party-108311/

Hope to see you there!


  • Adrienne DeLisio (Executive Director of Naturally New York)

    Adrienne DeLisio

    Executive Director of Naturally New York


    Adrienne DeLisio is a seasoned marketer with 20+ years of experience working on both agency and client teams. A passion for brand building, Adrienne has fostered countless partnerships that drove product development, launched brand collaborations and provided strategic audience growth. Her proficient networking skills have enabled her to activate impactful industry and consumer events designed to help brands build relationships with key audiences.

    Adrienne was first introduced to the Naturally Network while serving as the Events and Partnerships Manager for ForceBrands. She has also served as Vice-Chair, of Specialty Events for the New York Junior League, a nonprofit focused on the health and well-being of women and families in NYC.

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  • Heather Terry (Founder & CEO of GoodSAM Foods)

    Heather Terry

    Founder & CEO of GoodSAM Foods


    Heather K. Terry is the Founder & CEO of GoodSAM Foods, a Public Benefit Corporation with B Corp status. She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, and a Partner at BeyondBrands (a top-tier CPG consulting agency). For over 15 years, she’s been immersed in the consumer-packaged goods vertical. First, as co-founder of NibMor Chocolate and then helping to guide many popular clean beauty and wellness brands. A graduate of the International Culinary Center in NYC, she also has an MFA from Rutgers University and was recently named a Change-maker in the Inc. Magazine’s Female Founders 200 List.

    Heather’s work at GoodSAM Foods is an example of what it means to empower farmers and create alliances that support the quality of our soil and keep farms thriving for generations to come.

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  • Dario Wolos (Founder & CEO of Tacombi)

    Dario Wolos

    Founder & CEO of Tacombi


    Dario Wolos was born in Elmira, New York and raised in Monterrey, Mexico, his mother’s hometown. In 2005 at age 28, Dario returned to Mexico to launch Tacombi in the beach town of Playa del Carmen, refreshing a business plan he wrote during university.
    His vision for Tacombi was to be a global brand sharing a unique perspective on Mexican Hospitality, which would invest back into Mexican communities. He moved the business to New York City in 2010 and introduced Tacombi as a lively, authentic taqueria experience and limited service restaurant in downtown Manhattan.
    Today Tacombi has locations in New York, Miami, Chicago and Washington, D.C., and is an omni-channel business, including eDelivery and a fast-growing CPG effort, Vista Hermosa. The Tacombi Foundation mirrors this growth by continuing to scale nationally, having donated over a million meals since 2020. Dario and his wife, Joana, live on the Bowery in New York City with their son, and daughter.

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  • Gigi Lee Chang (Managing Partner at BFY Capital)

    Gigi Lee Chang

    Managing Partner at BFY Capital


    Gigi Lee Chang is a Managing Partner at BFY Capital and has been a member of the natural products community for over 16 years when she founded Plum Organics in 2005. She has also been the CEO of the national children's environmental health non-profit Healthy Child Healthy World and founding Managing Director of food ecosystem accelerator FoodFutureCo.

    Gigi is an advisor, board member and mentor to numerous early stage companies. Her philanthropic and board affiliations include Venture for America, Naturally New York and One Green Thing.

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  • Charlie New (Principal Category Merchant, Refrigerated Beverage at Whole Foods Market)

    Charlie New

    Principal Category Merchant, Refrigerated Beverage at Whole Foods Market


    Charlie is an accomplished and highly strategic retail category leader with over 13 years of experience at Whole Foods Market. He has served in multiple positions within the organization with an emphasis on buying. He has expertise in managing sales optimization, promotional strategy, and improving operational efficiency. He has an outstanding capacity for leveraging data and data systems to make assortment decisions that drive profitability and market share. Charlie is a forward thinking and servant leader capable of aligning resources to meet and exceed goals in a fast-paced and demanding environment.

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  • Ellen Gorra (Investment Principal at Whole Foods Market)

    Ellen Gorra

    Investment Principal at Whole Foods Market


    Ellen Gorra is an Investment Principal at Whole Foods Market, focused on warrant partnerships and equity investments with suppliers, brands and retail enablement technologies. Prior to this, she was a VP of M&A at Live Nation Entertainment (NYSE: LYV), focused on strategic investments across core businesses and new consumer tech platforms. Prior to Live Nation, Ellen was a VP at a private equity fund, L Catterton, focused on investments in Asia, Europe and the Americas. She helped open L Catterton’s Hong Kong office in 2013. She has experience investing and providing operational guidance to companies in the consumer and media industries.

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  • Joanne Neugebauer (Senior Category Merchant, Beverage at Whole Foods Market)

    Joanne Neugebauer

    Senior Category Merchant, Beverage at Whole Foods Market


    Joanne is a Category Merchant with over 12 years of experience across multiple categories working with a range of brands from category leading brands to start-ups, having formerly worked on the Local team covering the Mid-Atlantic and Southeast. She currently specializes in product sourcing for shelf stable beverages with a passion for small brands and innovation. Joanne’s strengths lie in targeted consultation to brands on topics such as promotional strategies, innovation pipelines, and brand marketing.

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  • Erin Harper (Director of Merchandising, Refrigerated Grocery at Whole Foods Market)

    Erin Harper

    Director of Merchandising, Refrigerated Grocery at Whole Foods Market


    With over 15 years of experience at Whole Foods Market, Erin has held various key buying positions, showcasing her versatility and ability to lead in an ever changing retail landscape. In her current role as the Director of Merchandising, Erin spearheads the development and expansion of all Refrigerated Grocery categories across all Whole Foods Market locations in the United States. Erin has made significant contributions to the company's success through her visionary leadership and expertise in the industry and plays a pivotal role in shaping the direction of the traditional dairy and non-dairy industries.

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  • John Lawson (Senior Local Forager at Whole Foods Market)

    John Lawson

    Senior Local Forager at Whole Foods Market


    John Lawson is the Senior Local Forager for Whole Foods Market Northeast Region. John enjoys supporting diverse brands & entrepreneurs, working with suppliers of all sizes to build a partnership with Whole Foods Market; product development; and developing strategy for marketing, promotion, & growth. John has worked in different roles at Whole Foods Market for more than 18 years.

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  • Mac Petrycki (Co-Founder & CEO of Brooklyn Best)

    Mac Petrycki

    Co-Founder & CEO of Brooklyn Best

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  • Jessica Kwong (Founder & CEO of Jack & Friends)

    Jessica Kwong

    Founder & CEO of Jack & Friends

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  • Adrienne Lufkin (Founder of Struesli)
  • Lori Gitomer (Co-Founder & CEO of Whipnotic)

    Lori Gitomer

    Co-Founder & CEO of Whipnotic

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  • Mateen Pouyafar (Co-Founder & CEO of SEEDLY Foods)

    Mateen Pouyafar

    Co-Founder & CEO of SEEDLY Foods

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Connect with 258 people attending this event


NNY Member
Member Price $20
Standard Price $30
BevNET Guest

Registered attendees for BevNET receive 50% off with promo code. Please contact organizer for details.

Standard Price $30


Metropolitan Pavilion

110 West 19th Street, NY, NY 10011
New York

If you have any questions please contact Lilly Checkoff

Contact Organizer

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