Some proven methods for creating awareness, consideration, and trial at Retail
While many brands spend a lot of their attention and budget on digital support for E-commerce and/or Amazon sales, brick-and-mortar stores are typically the primary sales channel and often get neglected. For most CPG and Beverage brands this is a huge miss and one that needs to be corrected.
Join Adam Brown, President and Founder of Sircle Media to discuss his thoughts on:
Supporting Retail Velocity with strategic social media tactics
How to think about the use of both influencers and paid social in the awareness journey
Deploying third-party platforms, as well as some methods for activating local enthusiasts to pick up product in store
Adam Brown is The Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor sides. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day.
At Sircle, he works with CPG, Beverage, and Spirits brands to help them navigate their social media strategies and execution. The Internet is a constantly evolving medium that is nearly impossible to keep up with, especially while trying to run a business. Adam and Sircle Media help clients do both simultaneously.
Adam's writing has been featured on websites such as Social Media Today and The Salesforce Marketing Cloud and he regularly teaches classes on Social Media in New York City. He is a proud NYC native and lives there with his wife and two teenage daughters.