Event Details

Retail Roundtable: immi, The Pizza Cupcake, Sweet Nothings

Thursday, January 11 | 3-4 pm ET

Naturally New York's 4th Retail Roundtable will feature an amazing panel of 3 brand founders and will be moderated by Alison Cayne, Founder of Haven's Kitchen.

Through our previous retail roundtables, you have heard insights from buyers across natural, conventional, mass and e-commerce retailers about what they are looking for and how to be a good partner. But as an early-stage CPG brand, what are you to do with all of those insights, and how can you act on them? Come hear from three leaders who have scaled retail successfully as they share what's worked, and what hasn't, on their road to success.


  • Kevin Lee (Co-Founder of immi)

    Kevin Lee

    Co-Founder of immi


    Kevin Lee is a co-founder of immi, which invented the world's first low carb, high protein, and 100% plant based instant ramen. He previously led better-for-you food & beverage investing at Pear VC and is an angel investor in 40+ companies. He grew up working alongside his grandparents on their produce farms in Taiwan.

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  • Michelle Jimenez (CEO & Co-Founder of The Pizza Cupcake)

    Michelle Jimenez

    CEO & Co-Founder of The Pizza Cupcake


    Michelle Jimenez-Meggiato is the Co-Founder and CEO of The Pizza Cupcake, a gourmet handheld pizza snack crafted with premium Italian ingredients, co-created with her husband and Chef Andrea Meggiato to deliver a convenient restaurant-quality experience right from the freezer. Since its launch in 2018, The Pizza Cupcake has earned national attention, most notably securing a deal on Shark Tank with Lori Greiner in 2021. The brand's omnichannel distribution includes DTC, food service accounts in prominent sports and entertainment venues nationwide, and availability in over 7,500 retailers such as Walmart, Whole Foods, Target, Kroger, Albertsons, Wegmans, and Stew Leonard’s.

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  • Jake Kneller (CEO & Co-Founder of Sweet Nothings)

    Jake Kneller

    CEO & Co-Founder of Sweet Nothings


    Jake is the CEO and Co-Founder of Sweet Nothings, a healthy organic snack company that sells Frozen Smoothies and Nut Butter Bites to retail partners including Whole Foods, Sprouts, Target and Costco.

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  • Alison Cayne (Moderator) (Founder, CEO of Haven's Kitchen)

    Alison Cayne (Moderator)

    Founder, CEO of Haven's Kitchen


    Alison Cayne is the founder and CEO of Haven's Kitchen, a creative cooking company with a mission to change the way people feel about cooking.

    Alison has been helping people cook, not just follow recipes, since 2012, when she opened the Haven’s Kitchen Cooking School in NYC. In 2018, Haven’s Kitchen launched its first product — a line of fresh, globally-inspired sauces in a pouch, now available online, as well as in over 1500 stores across the U.S.

    Alison is the author of Haven’s Kitchen Cooking School (Artisan 2017) and has contributed to publications such as The New York Post, Forbes, Architectural Digest, and Cherry Bombe.

    She is an adjunct professor of Food Studies at NYU, a guest lecturer at ICE, Columbia Business school, and was a featured speaker at TEDxManhattan.

    Alison is on the board of Naturally NY and works to support other early-stage food entrepreneurs as an advisor and as host of In the Sauce, a podcast about building consumer brands.

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