Event Details

Retail Roundtable: ButcherBox, Hungryroot, GoPuff

Tuesday, May 23 | 3-4pm ET

Naturally New York's 3rd Retail Roundtable will feature an amazing panel of 3 buyers from top some of the top e-commerce platforms and will be moderated by Alison Cayne, Founder of Haven's Kitchen.

Almost every CPG success story has involved taking an omnichannel approach to sales and brand building, and that has never been more relevant than in today's environment. Come hear from 3 of the biggest alternative channels in better-for-you CPG today – Hungryroot, GoPuff and ButcherBox – on how they think about working with brands to create win-win partnerships

They will share insights and best practices on how to successfully partner with them to launch and thrive on their platforms.


  • Michael Billings (Executive Team Chief Protein Officer at ButcherBox)

    Michael Billings

    Executive Team Chief Protein Officer at ButcherBox


    Mike oversees all aspects of procurement at ButcherBox which includes buying, supplier relations, product development, packaging, inventory and distribution. Prior to joining ButcherBox, Michael spent 25 years as the head of meat and seafood at BJ’s Wholesale Club where he built the entire department for the chain. Michael sits on the National Pork Council Retail Advisory Board and is on the Annual Meat Conference Planning Committee. Michael grew up on a turkey farm on Martha’s Vineyard, an island he still spends much of his time visiting.

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  • Ali Cayne (Founder, CEO of Haven's Kitchen)

    Ali Cayne

    Founder, CEO of Haven's Kitchen


    Alison Cayne is the founder and CEO of Haven's Kitchen, a creative cooking company with a mission to change the way people feel about cooking.

    Alison has been helping people cook, not just follow recipes, since 2012, when she opened the Haven’s Kitchen Cooking School in NYC. In 2018, Haven’s Kitchen launched its first product — a line of fresh, globally-inspired sauces in a pouch, now available online, as well as in over 1500 stores across the U.S.

    Alison is the author of Haven’s Kitchen Cooking School (Artisan 2017) and has contributed to publications such as The New York Post, Forbes, Architectural Digest, and Cherry Bombe.

    She is an adjunct professor of Food Studies at NYU, a guest lecturer at ICE, Columbia Business school, and was a featured speaker at TEDxManhattan.

    Alison is on the board of Naturally NY and works to support other early-stage food entrepreneurs as an advisor and as host of In the Sauce, a podcast about building consumer brands.

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  • Jacob Parsons (Category Lead at Hungryroot)

    Jacob Parsons

    Category Lead at Hungryroot


    Jacob is the Category Lead for Snacks, Sweets, Pantry, and Beverage at Hungryroot. He has a passion for the Natural Food Industry, and loves to connect people with products that make healthy eating easy and fun. Prior to Hungryroot Jacob worked at Food52, where he was an Assistant Buyer for Pantry, Cookware, and Kitchen products.

    When he isn’t working, Jacob loves to cook, play with his dog, and explore the vibrant food culture of Portland, Oregon.

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  • Aimee Ross (Senior Category Manager, Merchandising at GoPuff)

    Aimee Ross

    Senior Category Manager, Merchandising at GoPuff


    Aimee leads the Frozen Category at Gopuff, a food and alcohol delivery service based in Philadelphia. Aimee's expertise includes grocery categories, assortment planning, and negotiating. Prior to Gopuff, Aimee spent 5 years at Urban Outfitters as a Merchant. Outside of work, Aimee is passionate about finding new brands, trying new recipes, and exercising.

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