Join Naturally New York Board Members and Brand Founders - Kenshiro Uki, President of Sun Noodle, and Sandro Roco, Founder of Sanzo - to hear how they scaled their brands to retail and established a strong presence in the marketplace.
Kenshiro Uki is the President of Sun Noodle North America. He oversees strategy and operations out of the company’s Carlstadt, New Jersey location. A third-generation noodle maker, Kenshiro grew up taste-testing ramen noodles at his family’s Honolulu facility. With his sister Hisae, he launched Sun Noodle’s innovative ramen pop up concept, Ramen Lab, in the competitive New York restaurant scene during a peak growth period for Sun Noodle. Kenshiro earned his business management undergraduate degree and his MBA in International Management from Whitworth University.
Sandro Roco is the founder & CEO of Sanzo, the 1st Asian-inspired sparkling water. Sandro graduated from Villanova University with a degree in chemical engineering and began his career as a nuclear engineer at Exelon Corporation. He previously worked on the credit derivatives trading floor at J.P. Morgan and most recently served as head of growth and then chief-of-staff at Bombfell, an online personal styling service. He launched Sanzo in 2019 with a mission of bridging cultures by connecting people to authentic flavors.
Founded in 1981 in Honolulu, Hawai'i by Hidehito Uki, a second-generation noodle maker from Japan, we are a family-run business providing craft ramen noodles to premier ramen shops, restaurants and grocery stores across North America, South America and Europe. Renowned for our artisanal and chef-driven approach, Sun Noodle creates fresh ramen and Asian noodles for restaurants and home cooks. Our retail products can be found at supermarkets, natural and specialty grocery stores and Asian markets across the U.S.