How to Unlock Your Brand's Financial Superpower Presented by myPocketCFO
Tips for underdog brands to boost your financial prospects with suppliers, lenders, and investors.
Tuesday, November 14th | 2-3 pm ET
Let's admit it. When you are a small brand, no one takes you seriously. In this webinar, Alice Zhang, cofounder of myPocketCFO.com, will share hard-earned tips on how CPG brands with revenue less than $15M can boost your financial prospects with suppliers, lenders, and investors.
Topics to be discussed:
1. How to overcome "bias towards the small."
2. Key financial metrics a founder should know.
3. Storytelling backed by financial numbers is 10X more powerful.
Alice Zhang is the cofounder and CEO of myPocketCFO. She is passionate about making financials a superpower for CPG brand builders. She has a knack for “reading a founder’s story out of your financial statements.” Previously, she served as the CFO at Premise Data ($146M raised from Valor, Social Capital, and GV), and as a fractional CFO for several CPG brands. Prior, she worked as finance country head for Xerox's Greator China office and at McKinsey. Alice graduated from Wharton Business School with an MBA.
myPocketCFO is the new smart finance management platform for growing eCommerce and omnichannel consumer brands. It delivers real-time auto-bookkeeping, analytics, monthly reconciliation, and CFO advice all in one place. Unlike traditional accounting firms that charge by the hour and deliver siloed services, myPocketCFO ingests all your transactional data daily to automatically generate financial statements that you can collaborate on it with business partners to make critical decisions at one simple subscription price. myPocketCFO is a VC-backed, tech-forward company loved by many F&B, beauty, pet, or personal care brands.