Brands can no longer rely on their product and personal story when opening new retail accounts. Categories are too saturated, and competition is at an all-time high. Retail buyers are looking for key data points to de-risk their buying decisions and stock new items confidently. The issue is that most retail data is expensive, and emerging brands are playing on an uneven playing field when it comes to data.
During this mentor hour, Cameron McCarthy will go over the following ways your brand can start unlocking retail success through data:
- Telling your brand story with data
- What data solutions are available for emerging brands?
- The difference between first-party and third-party data
- What the buyer is looking for
- How to position your brand against competitors using data
Cameron McCarthy is currently the CEO and Co-founder of WeStock. A venture-backed company that makes it easy for brands to capture first-party data and engage consumers. The company has continued to grow since launching in 2019, with over 650 brands and 150,000 shoppers using the platform.
Cameron was previously the sales director for Delighted By Hummus, where he grew the brand to over 7,000 retail locations, including Target, Costco, and Aldi. Cameron worked on the distribution and brand side before starting WeStock, accounting for over $50M in retail sales.
Cameron has a deep passion for emerging brands and what the future of retail will look like, which he discusses weekly on The Honest Retail Podcast.