Event Details

DEMYSTIFYING B CORP: Forging the Path to Change

Wednesday, February 22 | 5:30-8:30 pm

Join us for a discussion with B Corp experts Ryan Honeyman and Rai-mon Nemar Barnes as we walk through the certification process with Heather Terry, Founder of GoodSAM Foods - panel moderated by Eric Schnell, Co-Founder of BeyondBrands.

Hear insights, industry best practices, and even sample products from some B Corp Certified brands! See the full exhibitor list below.

Upon Arrival:

Guests must check in at the lobby desk (and show a driver's license or another comparable form of ID) before heading to the 23rd floor.

Please contact us at hello@naturallynewyork.org with any questions. Thank you!


5:30 PM - 6:00 PM
Registration + Open Networking
6:00 PM - 6:10 PM
Welcome + Overview of the Evening
6:10 PM - 6:25 PM
Intro to B Corps
Brief presentation on what B Corps are, why they matter, and how they are relevant to the community.
6:25 PM - 6:40 PM
Case Study on GoodSam
Key learnings and takeaways to achieve B Corp certification
6:40 PM - 6:50 PM
Breakout Group Discussion
Discuss how/if B Corp certification is relevant to your business.
6:50 PM - 7:05 PM
Insights from local B Lab representative
Where is the B Corp movement headed? What does the future of the movement look like?
7:05 PM - 7:15 PM
Closing Thoughts + General Q&A
7:15 PM - 8:30 PM
Open Networking + Product Sampling


  • Eric Scnhell (Founder of BreyondBrands)

    Eric Scnhell

    Founder of BreyondBrands


    A Natural Products Industry Socialpreneur with 25+ years launching new brands. From startup to exit, Eric is a Visionary Disruptor with deep experience creating Mission-based and Purpose-driven products.

    Eric is the recipient of New Hope Media's 2007 "Sustainable Business of the Year Award" and 6X winner of their Expo NEXTY Awards, 4X annual winner BevNET.com, 2X winner of the Beverage Digest "Best Product of the Year Awards" - and awarded as a Top 50 Beverage World Magazine "Disruptor". Since 2012 Eric serves as a Nutrition Capital Network Selection Committee Member & Cornerstone Investor.

    In 2002 he Co-Founded Steaz, world's first USDA Organic RTD tea brand and positioned it to be a leader today in the beverage category, while establishing a Triple Bottom-Line business model founded on People, Planet & ethical Profitability. With a successful sale to a strategic in 2016, Steaz is the leading RTD Fair Trade tea brand in the US.

    Prior to Steaz, Eric was President of Long Life Tea, tripling their organic tea lines before sale to Kikkoman. Before he served as the National Brand Manager for Country Life Vitamins and was on the Exec Committee, co-directing 5 brands and over 1,000 SKUs globally. In 2011, Eric founded MetaBrand, an R&D shop focused on organic beverages as well and MetaBrand Capital, which led the Series C round into Runa Tea in 2014. The company had a strategic exit in 2018 to Vita Coco. In 2015 Eric co-founded mood33, pioneering this new category and marketing cannabis and CBD infused beverages to consumers seeking the benefits of this healing plant in a new delivery format.

    ln early 2016, Eric launched the strategic consulting agency BeyondBrands, together with his wife, Eco-Fashion pioneer, Marci Zaroff. BeyondBrands is a "Conscious Products" launch platform with its own accelerator program, BeyondSKU. The agency focuses its Super-Tribe of experts on a advising entrepreneurs, CPG brands and VCs in need of developing better-for-you, products in Food, Beverage, Fashion, Beauty, Plant Medicine & Nutraceuticals. In 2018 the first of many companies incubated from within is Good Catch, today a global plant-based seafood brand. In 2020 plant-based frozen wrap brand Cool Beans followed on with a national launch through the natural grocery channel, and in 2021 the brand GoodSam was launched after a 2 year Direct-Trade, Regen Ag supply chain buildout from Columbia to Africa and has secured Thrive Markets as its founding equity partner.

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  • Heather K. Terry (Founder/CEO of GoodSAM Foods)

    Heather K. Terry

    Founder/CEO of GoodSAM Foods


    Heather K. Terry is the Co-founder & CEO of GoodSam PBC. She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, a Partner and the Chief Strategy Officer of BeyondBrands (a top tier CPG consulting agency focused on natural products in NYC), and the host of the Scaling with Soul podcast (on hiatus).

    For over a decade, she’s been immersed in the complexities and nuances of the consumer-packaged goods vertical. First as the co-founder of NibMor Chocolate. Next, as the mastermind behind the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSam, Organic Bath Company and more. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.

    Her expertise has been featured at WELL Insiders, WELL Summit, ALT Summit, The Wild Rose Collective, the Rising Women Conference, Good Housekeepings Raise the Green Bar Summit and the Regenerative Rising Summit. She is a graduate of the International Culinary Center in NYC and has an MFA from Rutgers University.

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  • Rai-mon Barnes (CEO of Consciously LLC)

    Rai-mon Barnes

    CEO of Consciously LLC


    Working with influential brands like B Lab, Red Bull, Etsy, AirBnB, Carnegie Hall and HBO has given him a diverse lens through which to help his clients, and guided his founding of Consciously®.

    Rai-mon uses his marketing method to help businesses Connect Their Values to Their Value® and communicate authentically so they can grow sustainably and holistically.

    The Consciously Framework™ has evolved and was born from a desire to help marketing departments infused purpose into marketing.

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  • Ryan Honeyman (B Corp Consultant, Author)

    Ryan Honeyman

    B Corp Consultant, Author


    Ryan Honeyman is a Partner / Worker-Owner at LIFT Economy and coauthor of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). Ryan has helped over 70 companies—like Patagonia, Allbirds, Ben & Jerry’s, King Arthur Flour, Tanka Bar, Animikii, and Red Bay Coffee—become Certified B Corporations, recertify as B Corporations, and maximize the value of their B Corp certification.

    Along with his LIFT Economy team, Ryan helped cofound the Force for Good Fund, a $1M fund that invests in women and people of color-owned, "Best for the World" B Corps (e.g., those that score in the top 10% of all B Corps worldwide). He is also a cohost of "Next Economy Now," a LIFT podcast highlighting the leaders who are taking a regenerative, bio-regional, democratic, transparent, and whole-systems approach to using business for good.

    Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has been a featured speaker at SOCAP, Bioneers, Summit LA, the B Corp Champions Retreat, the Sustainable Enterprise Conference, the Hong Kong Social Enterprise Summit, the Stanford d.school, the Wharton School of Business, the UC Berkeley Haas School of Business, and many others. You can follow him on Twitter at @honeymanconsult or email him at ryan@lifteconomy.com.

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  • Doña Nona Specialty Breads

    Pan De Leche Dona Lola

    Introducing our Milk Brioche Rolls. We us a very unique original recipe using only the best and simple ingredients. Your breakfast will never be the same.

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  • Fody Foods

    Delicious & bloat-free foods filled with flavor.

    Certified plant-based, gut-friendly & gluten-free.

    Fody is proud to be a Certified B Corporation meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

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  • Fuel Chef

    FUEL CHEF was established in December 2015 in an effort to create a meal management company that real athletes and serious fitness/health enthusiasts can fully rely on 100%. Our company’s mission is to produce and distribute the finest quality, most effective and efficient nutritional meals available in the marketplace today, delivered right to your doorstep. FUEL CHEF achieves this by using only the highest grade ingredients in our meals. We offer prepared meals that are truly comprehensive and meet all of the nutritional requirements of the client. Furthermore, we offer our clients the freedom to get back their free time which must be dedicated to meal preparation throughout the week. We are passionate about what we do – producing real completely balanced meals, without gimmicks to enable superior athletic performance and recovery, while saving you time and money. Whether you build your own meals based on your macro-nutrient requirements or choose one of our signature entrees, FUEL CHEF will take the guess work out of dieting and give you your life back. Find out today why FUEL CHEF is the premier name in the meal management industry.

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  • Gourmend Foods

    Gourmend was started by Ketan Vakil, who suffered from perplexing stomach issues since he was a teenager. It took years of doctor visits and testing, but he finally identified the problem: Ketan was having trouble digesting foods high in FODMAPs. What he needed was a diet that was low in these short-chain carbohydrates to put his gut problems behind him.

    Easier said than done. Part of a multicultural family, living in one of the best food cities in the world, Ketan was no stranger to cooking and eating rich, flavorful foods. But sticking to a low FODMAP diet meant cutting out garlic, onions, honey, legumes and other ingredients that were the base of many recipes that he loved. For a foodie, this was sad news to swallow.

    So Ketan set out to create his own ingredients that were low in FODMAPs but high in flavor—and reclaim the gourmet tastes he craved. By teaming up with experienced dietitians and organic farmers, he found FODMAP-friendly ingredients he could use to cook his favorite recipes again. But, as you now know, they were too delicious to keep to himself.

    Today Gourmend is working to bring the freshest, most flavorful cooking essentials to the table—ingredients that are gentle on the stomach without sacrificing a bit of gourmet taste.

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  • Mampro Berry Bissap LLC

    Bissap is a refreshing, popular West African spiced hibiscus tea that originated from Senegal, but is now a staple in all of West Africa. At Berry Bissap, we honor and preserve the traditional recipe with our own twist. Our ingredients are all natural, plant based, caffeine free, ethically sourced and free from chemicals, artificial coloring and other toxic stuff we cannot pronounce. Our teas infused with organic fruit is also pesticide free!

    You’re also probably thinking, alright, but how does it taste? Our teas are chilled and refreshing with a hint of sweetness and tartness. They are perfect to enjoy on their own, but also super delicious with seltzer, spiked or mulled!

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  • Partake Foods

    Partake is a Black-owned, women-led company that offers delicious, allergy-friendly cookies, baking mixes, and pancake & waffle mixes that are certified gluten-free, non-GMO, vegan, and free of the top 9 allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame, and shellfish).

    Created in 2016 by Founder and CEO Denise Woodard when her daughter was diagnosed with multiple food allergies, Partake is a Certified B Corp that works to provide everyone the ability to partake and share in life’s joys—big and small. Our products are made with better-for-you ingredients and offer a variety of new and nostalgic flavors that those with and without dietary restrictions can enjoy.

    Find Partake in 9,000 stores across the US. For more information, please visit: partakefoods.com or follow @PartakeFoods on Instagram.

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