Event Details

Join us for a discussion with B Corp expert, Ryan Honeyman, as we walk through the process of becoming B Corp certified with Heather Terry, Founder of Goodsam Foods. Hear insights and industry best practices from B Lab representatives and Special Guests (to be announced).

Moderated by Eric Schnell, Co-Founder of BeyondBrands.

Connect and sample products from B Corp certified brands!

Interested in sampling? Contact us at hello@naturallynewyork.org



5:30 PM - 6:00 PM
Registration + Open Networking
6:00 PM - 6:10 PM
Welcome + Overview of the Evening
6:10 PM - 6:25 PM
Intro to B Corps
Brief presentation on what B Corps are, why they matter, and how they are relevant to the community.
6:25 PM - 6:40 PM
Case Study on GoodSam
Key learnings and takeaways to achieve B Corp certification
6:40 PM - 6:50 PM
Breakout Group Discussion
Discuss how/if B Corp certification is relevant to your business.
6:50 PM - 7:05 PM
Speaker from B Lab (TBA)
Where is the B Corp movement headed? What does the future of the movement look like?
7:05 PM - 7:15 PM
Closing Thoughts + General Q&A
7:15 PM - 8:30 PM
Open Networking + Product Sampling


  • Ryan Honeyman (B Corp Consultant, Author)

    Ryan Honeyman

    B Corp Consultant, Author


    Ryan Honeyman is a Partner / Worker-Owner at LIFT Economy and coauthor of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). Ryan has helped over 70 companies—like Patagonia, Allbirds, Ben & Jerry’s, King Arthur Flour, Tanka Bar, Animikii, and Red Bay Coffee—become Certified B Corporations, recertify as B Corporations, and maximize the value of their B Corp certification.

    Along with his LIFT Economy team, Ryan helped cofound the Force for Good Fund, a $1M fund that invests in women and people of color-owned, "Best for the World" B Corps (e.g., those that score in the top 10% of all B Corps worldwide). He is also a cohost of "Next Economy Now," a LIFT podcast highlighting the leaders who are taking a regenerative, bio-regional, democratic, transparent, and whole-systems approach to using business for good.

    Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has been a featured speaker at SOCAP, Bioneers, Summit LA, the B Corp Champions Retreat, the Sustainable Enterprise Conference, the Hong Kong Social Enterprise Summit, the Stanford d.school, the Wharton School of Business, the UC Berkeley Haas School of Business, and many others. You can follow him on Twitter at @honeymanconsult or email him at ryan@lifteconomy.com.

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  • Heather Terry (Co-Founder/ CEO of Goodsam)

    Heather Terry

    Co-Founder/ CEO of Goodsam


    Heather K. Terry is the Co-founder & CEO of GoodSam PBC. She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, a Partner and the Chief Strategy Officer of BeyondBrands (a top tier CPG consulting agency focused on natural products in NYC), and the host of the Scaling with Soul podcast (on hiatus).

    For over a decade, she’s been immersed in the complexities and nuances of the consumer-packaged goods vertical. First as the co-founder of NibMor Chocolate. Next, as the mastermind behind the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSam, Organic Bath Company and more. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.

    Her expertise has been featured at WELL Insiders, WELL Summit, ALT Summit, The Wild Rose Collective, the Rising Women Conference, Good Housekeepings Raise the Green Bar Summit and the Regenerative Rising Summit. She is a graduate of the International Culinary Center in NYC and has an MFA from Rutgers University.

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  • Eric Scnhell (Founder of BreyondBrands)

    Eric Scnhell

    Founder of BreyondBrands


    A Natural Products Industry Socialpreneur with 25+ years launching new brands. From startup to exit, Eric is a Visionary Disruptor with deep experience creating Mission-based and Purpose-driven products.

    Eric is the recipient of New Hope Media's 2007 "Sustainable Business of the Year Award" and 6X winner of their Expo NEXTY Awards, 4X annual winner BevNET.com, 2X winner of the Beverage Digest "Best Product of the Year Awards" - and awarded as a Top 50 Beverage World Magazine "Disruptor". Since 2012 Eric serves as a Nutrition Capital Network Selection Committee Member & Cornerstone Investor.

    In 2002 he Co-Founded Steaz, world's first USDA Organic RTD tea brand and positioned it to be a leader today in the beverage category, while establishing a Triple Bottom-Line business model founded on People, Planet & ethical Profitability. With a successful sale to a strategic in 2016, Steaz is the leading RTD Fair Trade tea brand in the US.

    Prior to Steaz, Eric was President of Long Life Tea, tripling their organic tea lines before sale to Kikkoman. Before he served as the National Brand Manager for Country Life Vitamins and was on the Exec Committee, co-directing 5 brands and over 1,000 SKUs globally. In 2011, Eric founded MetaBrand, an R&D shop focused on organic beverages as well and MetaBrand Capital, which led the Series C round into Runa Tea in 2014. The company had a strategic exit in 2018 to Vita Coco. In 2015 Eric co-founded mood33, pioneering this new category and marketing cannabis and CBD infused beverages to consumers seeking the benefits of this healing plant in a new delivery format.

    ln early 2016, Eric launched the strategic consulting agency BeyondBrands, together with his wife, Eco-Fashion pioneer, Marci Zaroff. BeyondBrands is a "Conscious Products" launch platform with its own accelerator program, BeyondSKU. The agency focuses its Super-Tribe of experts on a advising entrepreneurs, CPG brands and VCs in need of developing better-for-you, products in Food, Beverage, Fashion, Beauty, Plant Medicine & Nutraceuticals. In 2018 the first of many companies incubated from within is Good Catch, today a global plant-based seafood brand. In 2020 plant-based frozen wrap brand Cool Beans followed on with a national launch through the natural grocery channel, and in 2021 the brand GoodSam was launched after a 2 year Direct-Trade, Regen Ag supply chain buildout from Columbia to Africa and has secured Thrive Markets as its founding equity partner.

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1375 Broadway
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