Event Details

Cole Riley leads Wellfare, a food nonprofit working alongside the best food and beverage brands to deliver donated groceries to food insecure families.

For his Mentor Hours session, Cole will talk about the challenges and opportunities CPG brands face trying to marry social impact with practical business and marketing needs. Cole will also walkthrough successful strategies to activate team members, galvanize new and existing customers and ultimately make an impact.


  • Cole Riley (CEO of Wellfare)

    Cole Riley

    CEO of Wellfare


    Cole Riley is the founder and CEO of Wellfare, a food nonprofit based in New York City. Working alongside the best natural food and beverage brands in the country, Wellfare's grocery subscription service brings healthy snacks, drinks and pantry goods to food insecure families in Brooklyn and Manhattan for free. Prior to Wellfare, Cole led Founders Give, the largest private relief effort at the peak of the pandemic in New York City, distributing millions of healthy donated products to 50+ city hospitals. Cole is a native of Los Angeles and a graduate of New York University and Brooklyn Law School.

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