A Natural Products Industry Socialpreneur with 20+ years launching new brands. From startups to exit, Eric is a Visionary Disruptor with deep experience creating mission-based products. Eric is the recipient of the 2007 “Sustainable Business of the Year Award”, 4 time Annual Winner BevNET.com & 2 time Annual Beverage Digest “Best Product of the Year Awards” – an annual a Top 50 Beverage World Magazine “Disruptor” and serves as a Nutrition Capital Network Selection Committee Member.

In 2015 Eric co-founded cannabis venture mood33, marketing next gen beverages to consumers seeking the benefits of this healing plant in a new delivery format, and launched visionary agency BeyondBrands with wife, Eco-Fashion pioneer, Marci Zaroff. BeyondBrands is a “Conscious Products” consulting agency and accelerator which focuses its Super-Tribe of experts on advising entrepreneurs, CPG brands and VCs in need of developing better-for-you, products in Food, Beverage, Fashion, Beauty, Plant Medicine & Nutraceuticals. Launched 2019, the first company incubated from within was Good Catch, a plant-based seafood brand, and in 2020 plant-based frozen wrap brand Cool Beans which launched nationally in Sprouts Market.

Presenting will be Corey Nelson, who serves as Chief Innovation Officer. At the Seed Oil Free Alliance, Corey is responsible for consumer education, messaging, and overseeing policies including lab testing. He is also the co-author of the Seed Oil Free Standards with Dr. Andrew Weil, MD.

The presentation will be introduced by Jonathan Rubin, CEO of the Seed Oil Free Alliance. Before founding the Seed Oil Free Alliance, Jonathan worked as a financial analyst with a strong personal interest in health and wellness.