So, you have a product, a vision, and an endless supply of determined, unrelenting energy. That's great, because you're going to need all of it. However, before the world-beating stuff gets to happen you need to take step 1, and step 2, and step 3, all the while avoiding pitfalls that can send you back to the start without passing go.
Join Frank Zampardi and Todd Fletcher from SIX60 Partners as they delve into the priorities, needs, and most common mistakes they see in early stage brand development. Each with a long personal history of operating experience, they have celebrated big wins and regretted terrible mistakes. And in their most recent endeavor, SIX60 Partners, they work intimately with brands to help create and implement their Go-To-Market Strategy. Also joining the call with Sandro Roco, the founder and CEO of Sanzo. Sanzo is an early client of SIX60.
It'll be an hour light on inspiring speeches and anecdotes, and more focused on the fundamentals of territory development, channel priorities, back of house economics, using data, and managing growth expectations. Hope to see you there.
Frank is an advisor and investor in the CPG community. Most recently he was VP of Sales at Peckish (Sonoma Brands) and Partner at AccelFoods. Other notable experience: Krave Jerky (acquired by Hershey), Pirate’s Booty (acquired by B&G Foods), Glacéau (acquired by Coca-Cola).
Sandro Roco is the founder & CEO of Sanzo, the 1st Asian-inspired sparkling water. Sandro graduated from Villanova University with a degree in chemical engineering and began his career as a nuclear engineer at Exelon Corporation. He previously worked on the credit derivatives trading floor at J.P. Morgan and most recently served as head of growth and then chief-of-staff at Bombfell, an online personal styling service. He launched Sanzo in 2019 with a mission of bridging cultures by connecting people to authentic flavors.
Todd has spent his career in multitude of leadership and brand building roles. He was one of the first marketers that launched Redbull in North America, Director of Sports for vitaminwater, CMO for Tessemae’s All Natural, and most recently was President for Rethink Brands.
SIX60 Partners is an operator led agency created to help growth stage CPG companies make the necessary steps to scale appropriately. We are not career consultants, we come from the brand side, and have walked many a mile in those shoes. From go-to-market strategies, to retail execution, to pricing models, to marketing support, to packaging redesign, to digital and social, and even guerrilla tactics we have led all aspects of the business. We run lean with a deep bench of contacts. Big finish - There are 660ft around an average city block... so as we they say... wait for it.... You can trust in the fact that we've been around the block. (oof. we know)