Event Details

Naturally New York + Specialty Food Association present...

A Fancy New York Pitch Slam!

The first-ever Pitch Slam in New York for the natural and specialty products industry will take place from 4:00-5:30 p.m. on June 13 at the Javits Center (Hall D) during the Summer Fancy Food Show. Hosted by Naturally New York (NNY), in partnership with the Specialty Food Association (SFA), Pitch Slam provides a platform for entrepreneurs in the natural and specialty products industry to present their consumer packaged goods (CPG) product or service to a panel of industry judges and audience members for a chance to win prize packages with a total value of more than $75,000.

Pitch Slam Ticket Purchase includes:

  • Access to A Fancy New York Pitch Slam event (4:00 - 5:30 pm ET) only - NOT the Summer Fancy Food Show
  • Opportunity to network live with 500 of the natural products community's best and brightest
  • Snacks and refreshments to be served

For more details on the Pitch Slam competition and prize package details, please visit our website or view press release.

2022 Summer Fancy Food Show (June 12-14)

Attending the Fancy Food Show is the most convenient and cost-effective way to meet specialty food makers representing all specialty food/beverage categories. Show is not open to the general public - only qualified buyers and industry professionals (aged 18 and older) may attend. Registration advanced pricing is available through May 8, 2022. Click here for eligibility requirements and more information.

Contact Information

For questions about Naturally New York, the Pitch Slam Event, please contact hello@naturallynewyork.org.

For about Specialty Food Association membership or the Fancy Food Show, please contact education@specialtyfood.com.


  • Heather Terry (MC) (Founder/CEO of GoodSam, PBC)

    Heather Terry (MC)

    Founder/CEO of GoodSam, PBC


    Heather K. Terry is the Co-founder & CEO of GoodSam PBC. She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, a Partner and the Chief Strategy Officer of BeyondBrands (a top tier CPG consulting agency focused on natural products in NYC), and the host of the Scaling with Soul podcast (on hiatus).

    For over a decade, she’s been immersed in the complexities and nuances of the consumer-packaged goods vertical. First as the co-founder of NibMor Chocolate. Next, as the mastermind behind the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSam, Organic Bath Company and more. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.

    Her expertise has been featured at WELL Insiders, WELL Summit, ALT Summit, The Wild Rose Collective, the Rising Women Conference, Good Housekeepings Raise the Green Bar Summit and the Regenerative Rising Summit. She is a graduate of the International Culinary Center in NYC and has an MFA from Rutgers University.

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  • Alysia Reiner (Keynote Speaker) (Artist & Activist)

    Alysia Reiner (Keynote Speaker)

    Artist & Activist

    Alysia Reiner is best known as "FIG" on all 7 seasons of Orange Is the New Black, for which she won a SAG AWARD, and as of June 8th, you can find her on Disney + as Agent Sadie Deever in the much anticipated new Marvel series Ms. Marvel! Additionally, she just finished her 5th season as Sunny on Peabody Award-winning Better Things on F/X x HULU, as well as her first season playing Kathryn in STARZ’s Shining Vale with Courtney Cox and Greg Kinnear.

    She both starred in & produced the Sundance Film Festival feature film hit Equity & Tribeca Film Festival favorite Egg, which is 100% fresh on ROTTEN TOMATOES. A few other filmed adventures include getting married in the Oscar winning film Sideways, getting naked in an Emmy Award winning episode of Broad City, and going head to head against Viola Davis on How To Get Away with Murder, and she just starred in Stampede Ventures' feature film, Going Places, and wrapped The Independent with John Cena, Jodie Turner-Smith, and Brian Cox.

    She loves working as a change maker for women and an advocate for women's rights & climate change initiatives. She is on the board and an ambassador for GDIM, on the board of EARTH DAY INITIATIVE, on the advisory board for AIR PROTEIN, the face and zero waste eco-emissary for IZZY BEAUTY, and started eco-fashion zero waste initiative, Livari. As a champion of all things eco-friendly, she and her husband used their home as a way to share information about building green. Their brownstone eco-renovation in Harlem was featured on television's "World's Greenest Homes" and "Renovation Nation"; in various magazines like Dwell, Gotham, Origin and The Nest; and they allowed the environmentally friendly construction process to be chronicled on websites such as Dwell.com and Kohler.com. Alysia has been invited to speak and keynote at The White House, The United Nations, Google, Cannes Lion, Women's Media Summit, Collision, and countless film festivals and events about breaking barriers for women in all fields, specifically the entertainment industry.

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  • Scott Crawford (Judge) (Chief Merchandising Officer at FreshDirect)

    Scott Crawford (Judge)

    Chief Merchandising Officer at FreshDirect


    As Chief Merchandising Officer at FreshDirect, Scott Crawford leads merchandising and product development and identifies areas of growth and new revenue channels across the company. In keeping with FreshDirect’s mission of providing access to the freshest, highest quality food to as many people as possible, Crawford and his team take great pride in discovering diverse food and beverage brands, leveraging the company’s resources and expertise to bring best-in-class companies to retail and to its customers.

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  • Neda Daneshzadeh (Judge) (Co-Founder & Managing Partner of Prelude Growth Partners)

    Neda Daneshzadeh (Judge)

    Co-Founder & Managing Partner of Prelude Growth Partners


    Neda Daneshzadeh is the Co-Founder & Co-Managing Partner of Prelude Growth Partners, a growth equity firm that supports brands made for the new modern consumer. Prelude Growth partners with founders and CEOs to provide deep category experience, value-added operational support and a broad network to power the high potential, fast-growing consumer brands of tomorrow.

    Prelude Growth Partners seeks to make investments of $10 million to $50 million in each company, across branded consumer categories including personal care, beauty, food & beverage, baby, pet, health & wellness and other consumer product, service and technology companies. Investments include: Banza, Sol de Janeiro, Summer Fridays, So Good So You, Westman Atelier, 8Greens, Bachans, Blueland, dpHUE, Naturium and Fly By Jing.

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  • Kate Harper (Judge) (Chief Brand Curator at Hive Brands)

    Kate Harper (Judge)

    Chief Brand Curator at Hive Brands


    Kate is the Chief Brand Curator at Hive Brands, an online shop for sustainable, socially conscious brand. She leads the team responsible for filling Hive’s virtual shelves with the best-of-the-best in sustainable groceries, personal care, pet and home/cleaning. She’s spent over a decade at the intersection of specialty food and e-commerce, including roles at Dean & Deluca, Levain Bakery and Mouth.com. Kate holds an MA in Food Studies from NYU and is always hungry for a warm chocolate chip cookie.

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  • Michael Meyer (Judge) (Partner/CEO of L Catterton/I and love and you)

    Michael Meyer (Judge)

    Partner/CEO of L Catterton/I and love and you


    Michael is the CEO of 'I and love and you,’ a Boulder, Colorado based, next generation brand of premium, holistic pet food and treats. “I and love and you” wins with consumers who share
    Millennial and Gen Z values of offering human focused, pet specialty quality to an omni-channel digitally native consumer. The company continues to accelerate its growth, which has
    repeatedly landed the company on the Inc. 5000 list of fastest growing companies.

    Michael’s career has focused on partnering with company founders, and venture capital & private equity backers to build and scale fast-growing consumer businesses with innovative
    brands. Most recently, he served as an Operating Partner at L Catterton, the largest global consumer-focused private equity firm. His prior roles include CFO and COO of Plum Organics,
    the organic baby food brand that drove a full reimagination of the industry, Chief Administrative Officer of Restoration Hardware, a leading purveyor of premium home furnishings, and President of Wellness Pet Foods, one of the first natural pet food brands in the U.S. He has also served on the Boards of several pet food brands, including “I and love and you,” Lily’s Kitchen (UK), and JustFoodForDogs.

    Prior to this, he worked with venture-backed technology companies, having served as the CFO of retail technology firm MarketMax, and co-founded an e-commerce technology company that served Fortune 500 retail and financial service companies. He began his career in the New York banking industry with JPMorgan Chase as a commercial lender to consumer businesses. He received his MBA from New York University’s Stern School of Business and a BS in Chemical Engineering from NYU’s Polytechnic School of Engineering.

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Connect with 38 people attending this event



Grants access to the Pitch Slam event only. This will not provide access to the Fancy Food Show.

Member Price $25

Grants access to the Pitch Slam event only. This will not provide access to the Fancy Food Show.

Standard Price $35


Jacob K. Javits Convention Center - Hall D

429 11th Avenue
New York

If you have any questions please contact Adrienne DeLisio

Contact Organizer

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