Event Details

A Fancy New York Pitch Slam

Monday, June 26 | 4:00-5:30 pm | Javits Center, NYC

The fanciest Pitch Slam for the natural and specialty products industry will take place on Monday, June 26 from 4:00-5:30 p.m. at the Javits Center following the Summer Fancy Food Show!

Naturally New York (NNY) and the Specialty Food Association (SFA) are partnering on its 2nd Pitch Slam competition. This event provides a platform for entrepreneurs in the natural and specialty products industry to present their consumer packaged goods (CPG) brands to a panel of industry judges and audience members for a chance to win a prize package valued at over $150,000!

Pitch Slam Ticket Purchase includes:

  • Access to A Fancy New York Pitch Slam event (4:00 - 5:30 pm ET only)
  • This ticket does NOT provide access to the Summer Fancy Food Show floor
  • Opportunity to network live with 500 of the natural products community's best and brightest
  • Snacks and refreshments to be served

*** SFA Members receive complimentary access to the Pitch Slam event, a ticket is not required. ***

Please visit our website for more details on the Pitch Slam competition and prize package details.

2023 Summer Fancy Food Show (June 25-27)

The Summer Fancy Food Show is the biggest specialty food industry event in North America and your ticket to discovering your next bestseller, spotting the latest trends, and connecting with new business partners. If you're a member of the specialty food trade, you can't afford to miss the 2023 Summer Fancy Food Show! The Show is not open to the public – only qualified buyers and industry professionals (18+) may attend. Click here to learn more and register today!

Contact Information

For questions about Naturally New York, the Pitch Slam Event, or Partnership Opportunities, please contact hello@naturallynewyork.org.

For questions about SFA membership or the Fancy Food Show, please contact education@specialtyfood.com.


  • Heather K. Terry (MC) (Founder/CEO of GoodSam, PBC)

    Heather K. Terry (MC)

    Founder/CEO of GoodSam, PBC


    Heather K. Terry is the Co-founder & CEO of GoodSam PBC. She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, a Partner and the Chief Strategy Officer of BeyondBrands (a top tier CPG consulting agency focused on natural products in NYC), and the host of the Scaling with Soul podcast (on hiatus).

    For over a decade, she’s been immersed in the complexities and nuances of the consumer-packaged goods vertical. First as the co-founder of NibMor Chocolate. Next, as the mastermind behind the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSam, Organic Bath Company and more. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.

    Her expertise has been featured at WELL Insiders, WELL Summit, ALT Summit, The Wild Rose Collective, the Rising Women Conference, Good Housekeepings Raise the Green Bar Summit and the Regenerative Rising Summit. She is a graduate of the International Culinary Center in NYC and has an MFA from Rutgers University.

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  • Christina Briscoe (Judge) (F&B Category Manager at Soho House, North America)

    Christina Briscoe (Judge)

    F&B Category Manager at Soho House, North America


    12 years industry experiencing starting off in fine dining with a specialty of Classic French Pastry Arts. Segueing into wholesale produce distribution and sustainability then 7 years of restaurant purchasing, cost control and menu development at NYC based restaurant groups.
    The past year overseeing annual $52M spend of F&B category for Soho House, North America spanning 7 cities. Strategy, Vendor Management and Cost saving initiatives are my main responsibilities daily.

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  • Melissa Dolan (Judge) (Director of Emil Capital Partners, LLC)

    Melissa Dolan (Judge)

    Director of Emil Capital Partners, LLC


    As Director at ECP, Melissa oversees a number of existing portfolio companies in addition to sourcing new investments for the firm. Prior to joining Emil Capital in 2020, Melissa spent several years in brand management at General Mills and Danone. She started her career in finance with roles at Ares Management in the Private Debt group and Wells Fargo Securities on the Leveraged Finance team. She holds a bachelor’s degree from Washington & Lee University and an M.B.A. from the Tuck School of Business at Dartmouth. Outside of work she enjoys anything in the mountains. Additionally, her passion for the food and beverage industry extends to a love of craft beer, good wine, and new (or undiscovered) restaurants.

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  • John Lawson (Judge) (Senior Local Forager at Whole Foods Market)

    John Lawson (Judge)

    Senior Local Forager at Whole Foods Market


    John Lawson is the Senior Local Forager for Whole Foods Market Northeast Region. John enjoys supporting diverse brands & entrepreneurs, working with suppliers of all sizes to build a partnership with Whole Foods Market; product development; and developing strategy for marketing, promotion, & growth. John has worked in different roles at Whole Foods Market for more than 18 years.

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  • Tapan Shah (Judge) (Head of Venture Capital at Mondelez)

    Tapan Shah (Judge)

    Head of Venture Capital at Mondelez


    Currently leading VC at Mondelez, Tapan has long experience in the CPG space with sales and marketing roles at Glaceau, The Campbell Soup Co, and Energy Kitchen and VC experience at AF Ventures and Pepsico. Tapan currently lives in Connecticut with his wife and two daughters.

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Connect with 79 people attending this event


NNY Member

Grants access to the Pitch Slam event only. This will not provide access to the Fancy Food Show.

Member Price $25

Grants access to the Pitch Slam event only. This will not provide access to the Fancy Food Show.

Standard Price $35


Jacob K. Javits Convention Center - Hall E

429 11th Avenue
New York

If you have any questions please contact Adrienne DeLisio

Contact Organizer

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