Metrics & Business Milestones for Venture Investment Today presented by New Fare Partners
Wednesday, November 29th | 12-1 pm ET
In today's difficult fundraising environment, what are VC investors looking to see from early-stage food CPG companies that build confidence? We'll explore what is considered best-in-class across key benchmarks like Gross Margin, Burn-Rate, Velocities, Community Engagement, and Customer Churn. We'll detail how those metrics come together to tell a story about a company's operational efficiency, product market fit, brand strength - and a team's ability to execute.
The session will also get at:
- The path and potential a VC Investor needs to see to build conviction in an early-stage CPG company (and why).
- Basics of how core metrics and business fundamentals are interpreted by investors
- Deep dive into marketing and how early brand development signals potential to investors
Hallie specializes in Marketing and what it means to build a next-generation brand for today’s consumer. She brings deep value-add from her experience across the CPG value chain, from her roles overseeing emerging product commercialization at co-packer, Canopy Foods to supporting a portfolio of leading food and beverage brands at venture fund, Almanac. Most recently, Hallie is responsible for launching the omni-channel pet brand, Made by Nacho as Head of Marketing alongside its founders, Elly Truedell and Bobby Flay. Prior to stepping into CPG, Hallie spent 4 years in FinTech, scaling Forbes’ named “Next Billion Dollar Startup”, Orchard Platform, where she led brand marketing through to its acquisition. Hallie holds a B.S. in International Business from the College of Charleston.
We are food specialists investing across the value-chain. New Fare invests in early stage food and beverage businesses with distinct value propositions. We prioritize integrity - in people, in process, and in product.