https://beyondbrands.org/A Natural Products Industry Socialpreneur with 20+ years launching new brands. From startups to exit, Eric is a Visionary Disruptor with deep experience creating mission-based products. Eric is the recipient of the 2007 “Sustainable Business of the Year Award”, 4 time Annual Winner BevNET.com & 2 time Annual Beverage Digest “Best Product of the Year Awards” – an annual a Top 50 Beverage World Magazine “Disruptor” and serves as a Nutrition Capital Network Selection Committee Member.
In 2015 Eric co-founded cannabis venture mood33, marketing next gen beverages to consumers seeking the benefits of this healing plant in a new delivery format, and launched visionary agency BeyondBrands with wife, Eco-Fashion pioneer, Marci Zaroff. BeyondBrands is a “Conscious Products” consulting agency and accelerator which focuses its Super-Tribe of experts on advising entrepreneurs, CPG brands and VCs in need of developing better-for-you, products in Food, Beverage, Fashion, Beauty, Plant Medicine & Nutraceuticals. Launched 2019, the first company incubated from within was Good Catch, a plant-based seafood brand, and in 2020 plant-based frozen wrap brand Cool Beans which launched nationally in Sprouts Market.