Event Details


Tuesday, October 12th | 1-2 pm ET

What Did We Learn from Expo East 2023?

With Natural Products Expo East 2023 fresh in our minds, we gathered experts from across the CPG ecosystem to discuss the biggest trends and key learnings coming out of this year's event. From new product innovation to emerging technologies, we'll recap what we learned and what you'll need to be aware of as you grow your business this year.


  • Jay Puentes - Director of Sales, Ampla
  • Eric Schnell - Founder, BeyondBrands, 20-Year Expo East Veteran, Naturally New York Co-Chair
  • Heather K. Terry - Founder and CEO, GoodSAM Foods, 2023 Nexty Winner for Best New People-Forward Product
  • Peetachai "Neil" Dejkraisak - Founder, Jasberry, 2023 Naturally Network Expo East Pitch Slam Winner


  • Jay Puentes (Director of Sales at Ampla)

    Jay Puentes

    Director of Sales at Ampla

    Jay has helped grow multiple Domestic and International Fintech companies. He is currently leading Ampla’s Sales team who is focused in creating and helping form partnerships with CPG brands all across the states. He’s living in NYC, but originally from Atlanta, GA. Enjoys watching and playing Soccer & Golf, traveling overseas, and trying new pizza spots in NYC.

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  • Eric Schnell (Founder of BeyondBrands)

    Eric Schnell

    Founder of BeyondBrands


    A Natural Products Industry Socialpreneur with 20+ years launching new brands. From startups to exit, Eric is a Visionary Disruptor with deep experience creating mission-based products. Eric is the recipient of the 2007 “Sustainable Business of the Year Award”, 4 time Annual Winner BevNET.com & 2 time Annual Beverage Digest “Best Product of the Year Awards” – an annual a Top 50 Beverage World Magazine “Disruptor” and serves as a Nutrition Capital Network Selection Committee Member.

    In 2015 Eric co-founded cannabis venture mood33, marketing next gen beverages to consumers seeking the benefits of this healing plant in a new delivery format, and launched visionary agency BeyondBrands with wife, Eco-Fashion pioneer, Marci Zaroff. BeyondBrands is a “Conscious Products” consulting agency and accelerator which focuses its Super-Tribe of experts on advising entrepreneurs, CPG brands and VCs in need of developing better-for-you, products in Food, Beverage, Fashion, Beauty, Plant Medicine & Nutraceuticals. Launched 2019, the first company incubated from within was Good Catch, a plant-based seafood brand, and in 2020 plant-based frozen wrap brand Cool Beans which launched nationally in Sprouts Market.

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  • Heather K. Terry (CEO of GoodSam Foods)

    Heather K. Terry

    CEO of GoodSam Foods


    Heather K. Terry is the Co-founder & CEO of GoodSam PBC. She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, a Partner and the Chief Strategy Officer of BeyondBrands (a top tier CPG consulting agency focused on natural products in NYC), and the host of the Scaling with Soul podcast (on hiatus).

    For over a decade, she’s been immersed in the complexities and nuances of the consumer-packaged goods vertical. First as the co-founder of NibMor Chocolate. Next, as the mastermind behind the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSam, Organic Bath Company and more. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.

    Her expertise has been featured at WELL Insiders, WELL Summit, ALT Summit, The Wild Rose Collective, the Rising Women Conference, Good Housekeepings Raise the Green Bar Summit and the Regenerative Rising Summit. She is a graduate of the International Culinary Center in NYC and has an MFA from Rutgers University.

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  • Peetachai

    Peetachai "Neil" Dejkraisak

    CEO/Co-Founder of Jasberry


    Neil is a CEO and co-founder of Jasberry Co., Ltd., a social enterprise that was
    established with a mission to alleviate the problem of small-scale farmers poverty. Jasberry
    solves the problem of farmers poverty through innovative organic products with a global
    appeal, starting with the world’s first superfood rice, Jasberry® Superfood rice. Jasberry
    currently works with over 2,500 small-scale farmers households in the Northeastern part of
    Thailand helping them to increase their income by several folds by managing the entire
    agricultural value chain.

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