Sherry Frey brings more than two decades of industry experience to her role as VP of Total Wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Frey has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues. Her view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.

Kelsey Michel has more than a decade of experience in market intelligence products that enable CPG retailers and manufacturers to optimize their performance, improve profitability and deliver ROI. She is passionate about helping companies use data as a strategic tool to advance their own business objectives and making data more accessible to companies of all sizes. Kelsey is our resident expert of NielsenIQ’s Byzzer Platform, which is a first-of-its-kind retail measurement solution built specifically to help small CPG manufacturers pinpoint exactly what they need to do to sell more. The NielsenIQ Byzzer platform enables small businesses to gain distribution, defend shelf space, and identify new growth opportunities by leveraging NielsenIQ’s world-class retailer data in an easy-to-use, affordable tool. Previously, Kelsey led NielsenIQ analytics solutions for retailers where she advised clients on how to optimize assortment, pricing, and promotion to grow sales and profit. She served as a trusted advisor, helping retailers evolve their day-to-day processes to feel more confident in their data-driven decisions. Outside of work, you can find Kelsey at a local farmers market or park with her busy family.