So, you have a product, a vision, and an endless supply of determined, unrelenting energy. That's great, because you're going to need all of it. However, before the world-beating stuff gets to happen you need to take step 1, and step 2, and step 3, all the while avoiding pitfalls that can send you back to the start without passing go.

Join Frank Zampardi and Todd Fletcher from SIX60 Partners as they delve into the priorities, needs, and most common mistakes they see in early stage brand development. Each with a long personal history of operating experience, they have celebrated big wins and regretted terrible mistakes. And in their most recent endeavor, SIX60 Partners, they work intimately with brands to help create and implement their Go-To-Market Strategy. Also joining the call with Sandro Roco, the founder and CEO of Sanzo. Sanzo is an early client of SIX60.

It'll be an hour light on inspiring speeches and anecdotes, and more focused on the fundamentals of territory development, channel priorities, back of house economics, using data, and managing growth expectations. Hope to see you there.